Secrets Of The Male Shopper; Marketers have been missing half the male population. They’re finally paying attention

Wall Street Journal By Nanette Byrnes A couple of years ago, you couldn’t escape the metrosexual. He was everywhere, with his Paul Smith pinstripes, $100 haircuts, and chemical tan. This character became so much a part of the zeitgeist that some regular guys began wondering if they were metrosexual. He seemed hip and urban. Women, …

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