PR 101 – Being interviewed by a journalist

Here’s my Cliff’s Notes take on how best to do interviews: Plain English. Lively metaphors. If you’re a lawyer, avoid legalese. Talking points. Reminders. Not script. “No comment” is not an answer. It’s a sentence fragment. It also makes you look...

When it hits the fan

A few recent crisis communications matters with clients got me thinking about how this is still such an overly mysterious part of good public relations. So I thought I’d jot down a few thoughts for anyone who’s interested on this topic, with special attention to a...