by jeremy_admin | Feb 4, 2024 | Blog
No one likes making mistakes. For journalists, goof-ups aren’t just embarrassing; they’re potential career poison. As someone who has been on both sides of journalistic screwups – as a reporter and now as a publicist – I empathize with both. While to err is indeed...
by jeremy_admin | Jan 30, 2024 | Blog
Since I left journalism more than two decades ago to work as a publicist, I’ve witnessed many reasonably sane and nice people behave oddly around journalists. To be fair, journalists are often a bit weird. Among the more common – and at times, hard to understand –...
by jeremy_admin | Jan 30, 2024 | Blog
As a publicist who does a little freelance writing on the side, I empathize with both professions. I pitch journalists on ideas involving my PR clients. And a fair number of fellow PR practitioners pitch me, hoping I’ll write about their clients. I like to think this...
by jeremy_admin | Jan 29, 2024 | Blog
In a recent blog post, I wrote about why press releases suck. Lest you think this is an apology, I still think they suck. But I forgot to mention a couple halfway decent reasons to use them beside those I’d written about earlier. First, if what you want to tout is at...
by jeremy_admin | Jan 25, 2024 | Blog
I’m pretty sure that if American statesman Benjamin Franklin ever tried his hand at PR, he would have said that the only certainties in life were death, taxes and clients asking him to write press releases. To be fair, the last bit – about press releases – might have...
