by Paul Abercrombie | Feb 28, 2024 | Blog
It’s true enough, as a once-famous psychologist said, that if the only tool you have is a hammer, you tend to see every problem as a nail. As a publicist, I admit I often see PR as a useful way to promote one’s goods or services, as well as to burnish reputations. But...
by Paul Abercrombie | Feb 19, 2024 | Blog
Most PR consultants who aren’t too dumb or dishonest will admit the following has regrettably happened to them at least a few times: you pitch a solid story idea to a journalist and get tepid or no response, only to see a colleague at the same news outlet do the very...
by jeremy_admin | Feb 4, 2024 | Blog
No one likes making mistakes. For journalists, goof-ups aren’t just embarrassing; they’re potential career poison. As someone who has been on both sides of journalistic screwups – as a reporter and now as a publicist – I empathize with both. While to err is indeed...
by jeremy_admin | Jan 30, 2024 | Blog
Since I left journalism more than two decades ago to work as a publicist, I’ve witnessed many reasonably sane and nice people behave oddly around journalists. To be fair, journalists are often a bit weird. Among the more common – and at times, hard to understand –...
by jeremy_admin | Jan 30, 2024 | Blog
As a publicist who does a little freelance writing on the side, I empathize with both professions. I pitch journalists on ideas involving my PR clients. And a fair number of fellow PR practitioners pitch me, hoping I’ll write about their clients. I like to think this...
by jeremy_admin | Jan 29, 2024 | Blog
In a recent blog post, I wrote about why press releases suck. Lest you think this is an apology, I still think they suck. But I forgot to mention a couple halfway decent reasons to use them beside those I’d written about earlier. First, if what you want to tout is at...
