by Paul Abercrombie | May 28, 2024 | Blog
When PR clients talk about timing for pitching journalists on a story idea, be it the launch of a new product or filing of a lawsuit, every so often someone will ask about whether we should issue an “embargoed” press release. For those unfamiliar with media industry...
by Paul Abercrombie | May 16, 2024 | Blog
The most common reason clients tell me they’re nervous about being interviewed by a print or online journalist is that they worry they could be misquoted. Or at very least, the resulting story won’t accurately portray them or their company. Fair enough. To be...
by Paul Abercrombie | Feb 28, 2024 | Blog
It’s true enough, as a once-famous psychologist said, that if the only tool you have is a hammer, you tend to see every problem as a nail. As a publicist, I admit I often see PR as a useful way to promote one’s goods or services, as well as to burnish reputations. But...
by Paul Abercrombie | Feb 19, 2024 | Blog
Most PR consultants who aren’t too dumb or dishonest will admit the following has regrettably happened to them at least a few times: you pitch a solid story idea to a journalist and get tepid or no response, only to see a colleague at the same news outlet do the very...
by jeremy_admin | Feb 4, 2024 | Blog
No one likes making mistakes. For journalists, goof-ups aren’t just embarrassing; they’re potential career poison. As someone who has been on both sides of journalistic screwups – as a reporter and now as a publicist – I empathize with both. While to err is indeed...
by jeremy_admin | Jan 30, 2024 | Blog
Since I left journalism more than two decades ago to work as a publicist, I’ve witnessed many reasonably sane and nice people behave oddly around journalists. To be fair, journalists are often a bit weird. Among the more common – and at times, hard to understand –...
