by jeremy_admin | Jan 30, 2024 | Blog
As a publicist who does a little freelance writing on the side, I empathize with both professions. I pitch journalists on ideas involving my PR clients. And a fair number of fellow PR practitioners pitch me, hoping I’ll write about their clients. I like to think this...
by jeremy_admin | Jan 29, 2024 | Blog
In a recent blog post, I wrote about why press releases suck. Lest you think this is an apology, I still think they suck. But I forgot to mention a couple halfway decent reasons to use them beside those I’d written about earlier. First, if what you want to tout is at...
by jeremy_admin | Jan 25, 2024 | Blog
I’m pretty sure that if American statesman Benjamin Franklin ever tried his hand at PR, he would have said that the only certainties in life were death, taxes and clients asking him to write press releases. To be fair, the last bit – about press releases – might have...
by jeremy_admin | Dec 11, 2023 | Blog
There are many good reasons to use AI to write content of all kinds. It’s free (so far), absurdly fast and easy, and mostly turns out servicable prose (or poetry, screenplays, etc.). Only hitch – and so far, a big one – is it typically sounds like it was written by a...
by jeremy_admin | Jan 27, 2023 | Blog
You’ve seen them on TV news. You’ve even seen them in movies and TV shows with scenes depicting the news biz. A reporter or gaggle of reporters lies in wait for someone to emerge from their office or car, or maybe even the bathroom. And bam! Reporters shout questions,...
by jeremy_admin | Dec 6, 2022 | Blog
Here’s my Cliff’s Notes take on how best to do interviews: Plain English. Lively metaphors. If you’re a lawyer, avoid legalese. Talking points. Reminders. Not script. “No comment” is not an answer. It’s a sentence fragment. It also makes you look...